Globalization has modern communication technology that made
a great impact on our everyday lives, cultures and different methods of
business transaction. Globalization also has the same impact on the working
style of translators and translation services redefined. These days the
translation has become a major tool for better understanding of different
cultures.
Currently, we find that the process of globalization moves
at a pace faster and there are indications that in the coming years the
translation industry will be more profoundly affected than any other industry.
Unlike ancient times, when local markets were protected and manufactured goods
are sold locally, now a day of national borders and tariffs tend to disappear,
and he brings a boom in demand for translation services. Many companies have
begun to feel that it is much easier to outsource the translation of a text as
any to start manufacturing operations in another country again. Now buyers of
translation are always looking for low cost suppliers and globalization has
helped the translators of the countries with low cost of living.
In the last ten to fifteen years of the advent of the
Internet and its effect on marketing, is also putting pressure on smaller
companies are becoming global. As a result, it gets even more pressure on the
supply of good translators. Also, globalization has brought changes in literary
translation. The passages have become exotic and as a result of these translations
have also contributed to a better understanding of the culture of origin. The
periods are becoming shorter term, everything is urgent and the text should be
divided into portions that are sent to translators in various locations around
the world.
The demand for translation is growing proportionately as
companies pursue globalization strategies. Globalization and economic change
have shown a direct effect on translation tasks. These days’ translators are
also involved in all aspects of intercultural communication. Wherever the local
language is a strong parameter is called a translator as a decoder and
mediator.
Advertising is now one of the new areas of activity that has
begun to make use of specialized translators, translation services. Quantity of
advertising translations is also increasing day by day. Currently, the
translation is considered crucial to the core business of global society, and
almost all major companies operating in a growing number of translation
agencies.
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